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-Sometimes things are so close to us that we can’t see the forest for the trees. Natural selection forces us to focus during emergencies in all respects; we could starve or get killed relying on the wrong people at such times. Your survival skill is to know who is on your team and who leads to solve your emergencies vs. who is just patronizing you and/or hanging on. Who are your franchise team players, and how can you develop additional?
-Sense of urgency makes your team more efficient and competitive every day irrespective of whether there really is an emergency.
-Everyone should be on a team that communicates according to plans. No orphans working solo or practically isolated who are not following proper communications protocol.
-Measuring services offered on modern dynamic web, blog and social sites, with extensive content and apps; with A/B testing, R&D, trial and error, using a “quick success/fail” methodology.
-Creating explicit business/charity plans
-Tailored presentations for prospects, partners, and investors; along with comprehensive, up to date, completed web sites, social sites, and apps.
-Focus on a greater volume of leads each day, and a higher closing percentage each day at the same time, using highly tuned presentations, leveraging sales and marketing best practices.
-Having every person and task and hour fit in with this plan, and their explicit brand’s business plan and budget; each as specific measurable profit centers; to be trained, delegated, documented and measured accordingly, with a clear hierarchy, in a uniform manner, forever. No orphans, of web sites, staff, to do items, accountability, blogs, apps, domains. etc. Yes to teams crossing among departments and brands when needed, always working together on same long term business plan with clear communications and commitment to evolution.
-Discovering additional leadership to create, follow, share, and delegate all plans, documents and other content closely; always benefitting from the best of Accountability, Communications & Leadership (ACL).
-To go viral (grow your corporation or charity quickly) you need followers, believers, cheerleaders. Just a few can start the whole chain, but they are hard to attract. Behaviors need to be molded over time with powerful truthful messaging in a variety of marketing media outlets and formats. Use Case Studies.
